What we believe

For decades, organisations have collected copies of our personal information and decided what to do with them. We think that relationship is the wrong way round. Your information should stay yours: you should decide who receives it, why, and for how long.

Unidy is where you control that. You give specific people specific access, and take it back when you want.

Why now

People used to stay in one home for decades. Now we change address, city, country, phone number and email constantly, and every change has to be repeated to hundreds of organisations that each keep their own copy of us.

Meanwhile the amount of information each organisation asks for keeps growing, long past what they need to serve us.

How it grows

Your Unidy is useful from the first day, on your own. It does more as the people around you join, and organisations follow people.

1. Create your Unidy
2. Use it on your own
3. Invite the people who should always have your current details
4. They bring the people around them
5. Organisations start being asked for Unidy

How Unidy makes money

Unidy has been designed from day one to be free for people: creating and keeping your Unidy needs no payment and no credit card. That includes your standard Unidy ID, 1 GB for your documents, reminders and sharing.

It is still a business. This is where the money comes from, and where it never will.

• Never from your data. We will never sell your personal information, rent it out or use it to profile you, for anyone.
• Optional extras. Personalise your Unidy ID: free for early members, then $2 or €2 once. Have a document authenticated: an independent service checks that it is genuine, for when a bank, a landlord or an employer asks for proof; the price is shown before you confirm. Later, more space beyond your free 1 GB, and extras such as sending by SMS, always shown before you pay.
• Unidy merchandise, later. Mugs, t-shirts and caps, for people who want to wear the brand.
• New services inside Unidy, later. Always optional: what you have for free stays free.
• Companies you said yes to, in the long term. You choose the subjects you want to hear about. A company may pay to send a message on those subjects, only through Unidy.

The company never receives anything about you: not your name, your address, your phone number or your email. It gives its message to Unidy, and Unidy delivers it to the people who said yes. You decide whether to give it your attention, and you can decide that no company ever reaches you.

Many companies will not like this. They are used to keeping their customers’ details, and here they never get them. It only works when there are millions of us: companies change how they reach people when enough people will only be reached this way.

Not against companies

The problem is how the system grew, not the people working inside it. Organisations also lose when they hold inaccurate copies of information they never needed to own: cost, risk and support calls. The same change works for both sides.

Not another company asking for blind trust

Centralised systems ask you to trust whoever runs them. We cannot remove that trust entirely, and we will not pretend to: Unidy holds the keys, because a key that exists only on your phone dies with your phone. What we can do is make a break-in worth as little as we can manage. One key per person. No master key. The keys kept on different machines from the information.

So we do not say that we could never read anything. The security page says exactly what protects you, and what does not.